Christian Busse

<p>»Spirit of discovery – Embracing change« || Change is something we have to deal with every day – and often in a negative sense. We’re constantly hearing about digitalisation and globalisation, about blockchain and various platforms, and how all of these things are putting pressure on our businesses. How can we future-proof ourselves? What is real, and what is just hype? Wouldn’t it be more prudent to wait and see, before setting off in a new direction? No, it would not – not from our point of view. However rapid or overwhelming it might seem, change has always been with us.

Raphael Gielgen

<p>»THE ART OF CONSTANTLY REINVENTING ONE’S FUTURE« || Were we to liken the economic environment of the industrial age to a game of Ludo, then what lies ahead is more akin to the modern Xbox or PS4 type of gaming. From this perspective, the discrepancies become obvious and they demonstrate that our daily lives will be heavily influenced by a new reality. Scrutinising the new roles that the individual, the company and the customer take on, it becomes quite clear that today’s tools, methods and ideas might become obsolete in the blink of an eye.

Nils Holger Moormann

<p>‘Unorthodox, Uncomplicated, Unmistakable — One of Germany’s Smallest Furniture Manufacturer’s with the Highest Level of Brand Awareness’ || Establishing cult brands at the local level with a few simple rules — Nils Holger Moormann, the self-taught owner and proprietor of Nils Holger Moormann GmbH, shares the secrets behind the sustained success of his furniture collection. Local roots and production, a reduced design idiom, and innovation in the details. These are the principles behind Moormann’s rock solid branding. And what is his position on digitalisation?

Jeff Zwerner

<p>‘Silicon Valley:
Disruption through Design’ || How could a small region such as the bay area develop into a place of innovation and design like no other? Jeff Zwerner, head of design at One Medical, knows the scene inside and out and provides a telling glimpse into Valley trends currently under way in healthcare.</p><p><br/></p><p>Vita:Jeff Zwerner, a California-based designer with strong ties to the German design scene, was a founding member of the San Francisco MetaDesign office, which opened in 1991.