<p>From smart shower systems to flexible lights, from dazzling floor coverings to relaxed lounge landscapes – the winners of the ICONIC AWARDS 2019: Innovative Interior reveal the latest trends in interior design.

<p>额安抚啊啊士大夫阿阿斯蒂芬啊手动阀<br/></p>

<p>CEO and Managing Partner</p><p><br/></p><p>When you&#39;re creating a brand, it all starts with language – from formulating your positioning statement to describing your values, right through to choosing your name. In the context of developments such as AI, the role of language is changing: for example, will language experts come to play a more important role in brand decision-making than the actual brand personalities? Do words trump algorithms? To what extent can language influence the customers’ journey, and therefore their choice of brand?

<p>Global Industrial Design Director</p><p><br/></p><p>Stasis is death. Change is invigorating. Product portfolios usually grow organically and are shaped by various forces over the years, including customer needs, market transformations, opinions, tastes, new colleagues, the integration of company acquisitions in the global portfolio, etc. Suddenly it appears out of nowhere: the company’s anodyne brand image. Confused, without a clearly-defined personality and lacking visual modularity amongst the products.