<p>Head of Design</p><p><br/></p><p>‘Viessmann Reloaded: Digital Brand Transformation’ || Renowned tech brand Viessmann in the age of digitalisation. Dr.

<p>Co-founder</p><p><br/></p><p>‘Perspectives: Being a Designer in the Digital Transformation’ || For automotive manufacturers, the entire production and value-creation chain is on the cusp of digitalization. But the transformation is about much more than just the manufacture of vehicles — driving itself is due for a change. In discussion with Mike Richter, Peter Wouda takes a look at digital transformation at Volkswagen from a variety of perspectives.

<p>COO</p><p><br/></p><p>‘Viessmann Reloaded: Digital Brand Transformation’ || Renowned tech brand Viessmann in the age of digitalisation. Dr. Florian Resatsch and Moritz Rose share the tradition-steeped company’s comprehensive approach to digital transformation, beginning with a new vision for the company, the construction of a design lab in Berlin, and much more.</p><p><br/></p><p>VITA</p><div><p>Dr. Florian Resatsch is head of marketing and corporate communications at the Viessmann Group.

<p>Mobility Concepts / Marketing Strategy</p><p><br/></p><p>»Perspectives: Being a Designer in the Digital Transformation« || For automotive manufacturers, the entire production and value-creation chain is on the cusp of digitalization. But the transformation is about much more than just the manufacture of vehicles — driving itself is due for a change. In discussion with Mike Richter, Peter Wouda takes a look at digital transformation at Volkswagen from a variety of perspectives.

<p>Partner Brand Strategy</p><p><br/></p><p>‘Preventis: Simplifying Healthcare Digitally’ || The medium-sized healthcare enterprise Preventis is revolutionising medical diagnostics for patients, doctors and health-conscious people alike. Today, a smartphone is all it takes to determine the status of one’s health. Christine Pasterk and Christian Prill show how.</p><p><br/></p><p>VITA</p><div><p>Christian Prill is a brand strategy partner at FACTOR.

<p>Training, Strategic Planning, Marketing</p><p><br/></p><p>‘Preventis: Simplifying Healthcare Digitally’ || The medium-sized healthcare enterprise Preventis is revolutionising medical diagnostics for patients, doctors and health-conscious people alike. Today, a smartphone is all it takes to determine the status of one’s health.

<p>Group Director Brand Management &amp; Marketing Communication | Group Marketing</p><p><br/></p><p>‘How Brands and Digitalisation Interact’ || Since the invention of the Internet, the discourse surrounding communications has become increasingly dominated by digitalisation, Industry 4.0 and artificial intelligence. These developments bring nearly unlimited possibilities with them. And along with the surge of new channels, they give rise to a series of fundamental questions: Does increased networking in everyday life change how we perceive things?

<p>Managing Director</p><p><br/></p><p>‘Unorthodox, Uncomplicated, Unmistakable — One of Germany’s Smallest Furniture Manufacturer’s with the Highest Level of Brand Awareness’ || Establishing cult brands at the local level with a few simple rules — Nils Holger Moormann, the self-taught owner and proprietor of Nils Holger Moormann GmbH, shares the secrets behind the sustained success of his furniture collection. Local roots and production, a reduced design idiom, and innovation in the details.

<p>Managing Partner</p><p><br/></p><p>Website：<a href="http://www.loewe.tv/&quot; target="_blank">http://www.loewe.tv/</a></p><p><br/></p><p><br/></p&gt;

<p>Chief Experience Officer and Member of the Executive Board</p><p><br/></p><p>»Hightech with Passion« ||</p><p><br/></p><div>Website：<a href="http://www.loewe.tv/&quot; target="_blank">http://www.loewe.tv/</a></div><p><br/></p><p><br/></p&gt;