<p>Head of Design</p><p><br/></p><p>‘Silicon Valley:
Disruption through Design’ || How could a small region such as the bay area develop into a place of innovation and design like no other?

<p>Super RTL, Sat.1, RTL2</p><p><br/></p><p>主持人简介：电视和活动主持人弗洛里安 安布罗西斯在德国电视台（如Super RTL，Sat1和RTL2）中各种节目工作过。现在他在_wige Editorial中担任创意总监一职。近年来，弗洛里安主持了一系列活动，包括RE / MAX欧洲大会。其他活动包括达能国家杯，德国朗读比赛奖，孩子的世界研讨会，以及青年才俊邂逅贝塔斯曼。他目前在RTL主持“早安德国”节目。</p>

<p>President</p><p><br/></p><p>Henry E. Steinway wanted change. He wanted to build the world’s best pianos and grand pianos. He succeeded. A revolutionary musical instrument was created, along with a global brand. Today, digital transformation is the change shaping one of the most analogue companies ever. An iPad is replacing the pianist. The market response is overwhelming.

<p>Division Manager User Interface</p><p><br/></p><p>»Digitalisation brings a shift in focus’« || Joint presentation with Holger Grünwald || As we enter the era of the Internet of Things, an era in which the boundaries between products, brands and digital technology are becoming increasingly blurred, now is the time to ask ourselves: what defines a brand? Where does it start, and where does it end? How far does a brand and its corporate design need to go, what impact does digitalisation have on a brand?

<p>Manager Mercedes-Benz Internal Branding and Mercedes-Maybach Brand Strategy</p><p><br/></p><p>»From carmaker to digital service provider« || Joint presentation with Thorsten Kadel || The world of the automobile industry has changed more in the past 10 years than in the century before that. Today, Mercedes Benz is in the process of the biggest transformation in the history of the automobile: from an automobile manufacturer to a networked mobility provider. How do you prepare the employees for this transformation?

<p>Marketing Director EMEA</p><p><br/></p><p>»Connected Healthcare. Changes and innovation in a traditional business« || Joint presentation in English with Uwe Melichar|| »Going for zero« is OMRONs new claim stating that the company and their products do not allow any kind of compromise in healthcare. With innovative new products and the constant development and optimization of processes and devices the world market leader in blood pressure monitors OMRON sets itself ambitious targets.

<p>Senior Director Brand &amp; Marketing Communication Strategy</p><p><br/></p><p>Driven by the digital transformation, people&#39;s requirements, needs and expectations have changed enormously, particularly in recent years. Our strong brand was always an asset in this regard. Today more than ever before, a brand needs clear positioning that provides orientation and differentiates it from competitors.

<p>Partner Packaging</p><p><br/></p><p>»Connected Healthcare. Changes and innovation in a traditional business« || Joint presentation in English with Lucia Prada || »Going for zero« is OMRONs new claim stating that the company and their products do not allow any kind of compromise in healthcare. With innovative new products and the constant development and optimization of processes and devices the world market leader in blood pressure monitors OMRON sets itself ambitious targets.

<p>Design Director Color Materials &amp; Trend</p><p><br/></p><p>In these turbulent times, the new generations say that they can´t support brands that don´t stand for anything; no matter who we are, we almost all care about environment, health, identity, emotions. These concerns are basically human and real, and it is exactly what brands have to care more about: being more human and real in order to keep the connection with the people.

<p>Internet of Things &amp; Digital Transformation</p><p><br/></p><p>VITA</p><div><p>Jordan Katzarov’s career began when he enrolled in Cisco Networking Academy at age of 11 and received the award for best student of EMEA at age of 13. He was the youngest certified Cisco networking expert and started his career at age of 16 in one of the biggest telecommunication providers.