<p>Senior Strategic Director</p><p><br/></p><p>»From carmaker to digital service provider« || Joint presentation with Matthias Schröer || The world of the automobile industry has changed more in the past 10 years than in the century before that. Today, Mercedes Benz is in the process of the biggest transformation in the history of the automobile: from an automobile manufacturer to a networked mobility provider. How do you prepare the employees for this transformation?

<p>Managing Director || CEO</p><p><br/></p><p>»Digitalisation brings a shift in focus’« || Joint presentation with Christian Wendrock-Prechtl || As we enter the era of the Internet of Things, an era in which the boundaries between products, brands and digital technology are becoming increasingly blurred, now is the time to ask ourselves: what defines a brand? Where does it start, and where does it end? How far does a brand and its corporate design need to go, what impact does digitalisation have on a brand?

<p>Innovation Specialist</p><p><br/></p><p>»Spirit of discovery – Embracing change« || Change is something we have to deal with every day – and often in a negative sense. We’re constantly hearing about digitalisation and globalisation, about blockchain and various platforms, and how all of these things are putting pressure on our businesses. How can we future-proof ourselves? What is real, and what is just hype? Wouldn’t it be more prudent to wait and see, before setting off in a new direction? No, it would not – not from our point of view.

<p>Co Founder &amp; Lead Legal Designer</p><p><br/></p><p>It is evident that the whole legal world is in a massive state of transformation, as digitalization, new technologies and new customer needs rapidly change the legal landscape. However, legal documents and processes look and feel the same as they did 30 years ago. Multiple studies show that nobody reads online contracts, terms of service or privacy policies, yet they contain information that are important to everyday people and overall societal welfare. Why is law so poorly communicated?

<p>Co Founder &amp; CEO</p><p><br/></p><p>It is evident that the whole legal world is in a massive state of transformation, as digitalization, new technologies and new customer needs rapidly change the legal landscape. However, legal documents and processes look and feel the same as they did 30 years ago. Multiple studies show that nobody reads online contracts, terms of service or privacy policies, yet they contain information that are important to everyday people and overall societal welfare. Why is law so poorly communicated?

<p>Head of Research &amp; Trend Scout</p><p><br/></p><p>»THE ART OF CONSTANTLY REINVENTING ONE’S FUTURE« || Were we to liken the economic environment of the industrial age to a game of Ludo, then what lies ahead is more akin to the modern Xbox or PS4 type of gaming. From this perspective, the discrepancies become obvious and they demonstrate that our daily lives will be heavily influenced by a new reality.

<p>对于我们fritz-kola而言，变化意味着在不失去我们根源和价值观的情况下，将我们区域场景品牌（源于柏林和汉堡附近地区）带入广阔的世界。</p><p>&nbsp;</p><p>演讲者简介：约阿希姆1966年出生于不来梅，已婚，育有两个孩子。 作为意大利汽车的忠实粉丝，他很幸运能够在阿尔法·罗密欧（Alfa Romeo）从事广告工作。 他继续担任TBWA，Heimat和Scholz＆Friends等广告公司的顾问，最初为汽车界（日产，捷豹，奥迪，欧宝，现代）的客户提供咨询，后来为许多其他品牌（达能， Tchibo，BCG，德国铁路和沃达丰）。 自2018年6月以来，他一直担任Fritz-kola的品牌维护经理。

<p>演讲者简介：FACTOR设计公司设计总监</p><p><br/></p><p>网址：<a href="https://www.factor.partners/&quot; target="_blank">https://www.factor.partners/</a></p><p><br/></p&gt;

<p>德国品牌设计委员会首席执行官安德烈·库佩茨Andrej Kupetz是德国品牌和设计大会的主办方。 他谈到了品牌管理的重要性：“总体而言，在所有行业中，不论公司规模大小，都有一个明显的趋势，即品牌工作的专业化趋势。 这与对品牌重要性的更深入了解以及对具有长期前景的持续品牌管理需求的见解并驾齐驱。”</p><p>&nbsp;</p><p>演讲者简介：安德烈·库佩茨Andrej Kupetz（* 1968）自1999年以来一直担任美因河畔法兰克福德国品牌设计委员会首席执行官。他在柏林，伦敦和巴黎学习了工业设计，哲学和产品营销。1997年，安德烈·库佩兹（Andrej Kupetz）在担任设计管理和大学职位后，加入德国铁路（Deutschen Bahn AG），负责DB集团的品牌管理和各种公司设计流程的实施。库佩茨是波士顿设计管理学院的顾问委员会成员。 自2011年以来，库佩茨一直是美因河畔奥芬巴赫设计学院高等教育委员会的成员。欧洲委员会任命他为欧洲设计领导委员会成员。 库佩茨已婚，育有三个儿子。</p><p><br/></p>

<p>2008年起戈登·瓦格纳（Gorden Wagener）担任戴姆勒首席设计官一职。在他的领导下，从2009年始创立了梅赛德斯-奔驰感性纯净设计理念，重新定义了现代奢华设计：融合“热”又“酷”的特征，从而表达了品牌特色：情感和智慧有机的结合。戈登·瓦格纳担任首席设计官的各种产品，包括C级，E级和S级车模型，GLE SUV，GLC，梅赛德斯-AMG GT，SMART和商用车。</p><p>演讲者简介：戈登·瓦格纳（Gorden Wagener）负责戴姆勒股份有限公司的全球设计部门。 在埃森大学学习工业设计（1990-1993）之后，他在伦敦皇家艺术学院攻读了交通设计专业。 在1997年加入梅赛德斯-奔驰之前，他曾在大众，马自达和通用汽车公司担任外观设计师。</p><p><br/></p>